About the talk
IBM, one of the world’s largest and most enduring companies, is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. To achieve this mission, Austin-based IBM Design is building the largest corporate design organization in the world by hiring hundreds of new designers, building a network of studios, and developing design thinking tools and practices at a global scale.
About Doug Powell
he award for the most epic job title probably goes to IBM’s Distinguished Designer, Doug Powell. When he’s not being a distinguished gent you’ll find him lecturing and leading discussions on design issues. In 2014 he received the Distinguished Alumni Award from the Sam Fox School of Design just to cement how distinguished he really is…