-ING Creatives

Salem Al-Qassimi

Salem Al-Qassimi

Fikra Design Studio | Founder

Talk:
Designing for the ubiquitous cafeteria

Day 1 | 13th April 2017
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Coming from
UAE

Salem Al-Qassimi
Salem Al-Qassimi
Salem Al-Qassimi
Salem Al-Qassimi
Salem Al-Qassimi

About the talk

Cafeterias, ubiquitous in the UAE, are sites ripe for examination through the lens of graphic design. Afaaq Al Mustaqbal highlights the social and cultural aspects, and aesthetics, of cafeterias in the United Arab Emirates. Salem Al-Qassimi will share the revelations of the reasoning behind the aesthetics of the cafeteria, and the thinking — or therefore the lack of it — that goes into designing for it.

 

This talk highlights the design tropes in the logos, colors, and signage of the Emirati cafeteria. It investigates the reasoning behind naming trends and examines their roots in the social and cultural zeitgeist of the UAE.

 

About Salem Al-Qassimi

Salem Al-Qassimi is the Founder and Principal of Fikra Design Studio and an Assistant Professor of Design at the American University of Sharjah (AUS). He studied Multimedia Design at AUS and earned an MFA in Graphic Design from the Rhode Island School of Design (RISD). Al-Qassimi founded Fikra Design Studio in 2006 — a multidisciplinary design studio that specializes in bilingual (Arabic and English) graphic design and typography.

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